Overview:
Client Overview
StoneClean emerged as a new venture branched off from the Vero Galleria brand, aimed at differentiating and expanding their stone cleaning product line. With a goal to outperform competitors, the new brand required a fresh integration of its own identity and a re-adaptation of the existing product range into a newly designed online store.
Presenting Issues
Building Brand Credibility from Scratch
As a new venture, StoneClean needed to establish credibility and trust quickly. The website had to communicate the brand’s expertise and reliability to create an immediate sense of professionalism and premium quality for visitors.
Moving Away from WordPress
StoneClean needed to transition their existing products from WordPress and WooCommerce to a more streamlined and manageable platform, ensuring ease of use and long-term scalability for the business.
Need for a Premium, Standout Digital Presence
StoneClean needed to reflect its premium brand identity and differentiate it from competitors. With a crowded market of stone care products, the business required a polished, professional online presence that would attract search traffic and establish trust from the outset.
Challenges
Guiding Customers to the Right Products
The main challenge was helping customers easily find the right product—whether a cleaner, sealer, or restorer—for their specific stone type. As a niche market with infrequent visits, the site needed to guide users through the decision-making process smoothly, just like an in-person store experience, without overwhelming or frustrating them. It was crucial to ensure only relevant products were shown, improving the user experience and boosting conversions.
Our Approach
To address StoneClean's challenges, we focused on creating a seamless, premium experience that reflected the brand's expertise and made navigation simple for customers.
Streamlining Platform Management - We migrated StoneClean’s product line from WordPress and WooCommerce to Shopify, providing a more intuitive and scalable platform for managing products, inventory, and orders.
Establishing a Strong, Credible Brand Presence - We designed a clean, modern website that communicated StoneClean’s premium offerings, strengthening the brand’s identity and establishing trust from the first visit.
Optimising User Experience for Product Discovery - We organised the homepage into clear product categories to guide customers efficiently. For those unsure, a product quiz and a “Find Your Solution” page offered personalised recommendations and educational content, ensuring visitors found the right product for their needs.
Outcome
The new StoneClean website transformed the user experience, providing a seamless and intuitive platform that guided customers to the right products with ease. By migrating to Shopify, we streamlined product management and ensured a premium online presence that built trust and credibility from the start. With clear categorical sections, a helpful product quiz, and an informative “Find Your Solution” page, visitors could quickly discover the ideal product for their stone care needs. This user-centric approach not only improved navigation but also boosted conversion rates, making the site a powerful tool for both customer satisfaction and business growth.
