Overview:
Client Overview
Cocoon CBR was a growing and well-endorsed beauty salon specialising in lashes and eyebrows within Canberra. However, its rapid growth highlighted a critical challenge—clients could only engage with the business through an instagram link to their booking platform, Fresha.
Presenting Issues
Bottlenecked Client Growth
Without a dedicated website, Cocoon CBR was virtually invisible on Google searches, severely bottlenecking its ability to attract new clients.
Business Growth Constraints
This lack of online presence not only limited discoverability but also restricted the salon’s ability to establish a strong brand identity and provide a seamless booking experience.
Challenges
The Fresha platform had been deeply integrated into the business for years, making a system switch impractical due to the current client volume and staff capacity. Instead, the challenge was to seamlessly integrate Fresha into the new website—ensuring a smooth, user-friendly experience without disrupting existing operations.
Our Approach
Simple problems require uncomplicated solutions. We developed a website for Cocoon CBR that was dedicated to:
Truly communicating brand identity – Showcasing Cocoon CBR’s unique aesthetic, values, and expertise to create a cohesive and recognisable presence.
Enhancing discoverability – Optimising the site for search engines to ensure potential clients could easily find the salon online.
Streamlining bookings – Integrating Fresha seamlessly into the website, allowing for a frictionless appointment scheduling experience.
Building trust and credibility – Providing a professional, polished digital storefront that reinforced the salon’s reputation and expertise.
By addressing these key areas, we transformed Cocoon CBR’s online presence from non-existent to an essential asset that fuels continued growth.
Outcome
Cocoon CBR’s new website transformed its online presence, making the salon easily discoverable on Google and driving a steady flow of new clients. The seamless integration of Fresha preserved the existing booking system while enhancing user experience. With a refined brand identity and a professional digital storefront, the salon now has a scalable platform that supports long-term growth and credibility.
