Overview:
Client Overview
K&S Cleaning is a well-established cleaning business with a strong reputation for providing reliable and high-quality cleaning services. However, their website wasn’t effectively capturing leads or converting traffic into customers. With no dedicated landing page or clear call-to-action, visitors were leaving without taking action, hindering business growth and the ability to engage new clients.
Presenting Issues
Ineffective Lead Conversion
K&S Cleaning’s website lacked a clear and compelling landing page, causing difficulty in converting website traffic into quality leads. Potential clients were not being effectively captured or engaged.
Limited User Engagement
Without an optimised user journey, visitors were not prompted to take action, resulting in high bounce rates and missed opportunities for growth.
Lack of Clear Call-to-Action
The website had no focused call-to-action or clear path for visitors to inquire or schedule services, creating missed opportunities for lead generation.
Challenges
Creating a Mobile-First Lead-Generation Funnel
The majority of K&S Cleaning’s clients accessed the website via mobile devices, making it essential to design a mobile-first experience that would cater to their needs. The challenge was to create a user-friendly, optimised mobile landing page that effectively captured leads while providing clear and concise information on the services offered.
Our Approach
We developed a website for K&S Cleaning that was dedicated to:
Capturing leads – Creating a mobile-first design with clear calls-to-action and lead capture forms that encouraged visitors to reach out, resulting in higher conversion rates.
Streamlining service offerings – Organising services into clearly defined categories, allowing potential clients to quickly understand the full scope of services without feeling overwhelmed.
Optimising for mobile – Designing a user-friendly mobile experience that ensured visitors on smaller screens could easily navigate, enquire, and convert into warm leads.
Building trust and credibility – Developing a polished, professional digital storefront that showcased K&S Cleaning’s expertise, reassuring clients they were in good hands.
By addressing these areas, we transformed K&S Cleaning’s online presence into a powerful lead-generation tool that effectively captures and nurtures clients, paving the way for continued business growth.
Outcome
By redesigning the website with a mobile-first approach, we transformed K&S Cleaning’s online presence into a high-converting lead-generation tool. The user-friendly layout and clear calls-to-action now capture and nurture leads effectively, while the polished design builds trust and showcases their expertise. .
